Growth Quote by Nir Eyal
![“The most important factor to increasing growth is ... Viral Cycle Time.”[xxv] Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact. “For example, after 20 days with a cycle time of two days, you will have 20,470 users,” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/2c3/nir-eyal-1258_time_the-most-important-factor-to-increasing_1416967.jpg)
““The most important factor to increasing growth is ... Viral Cycle Time.”[xxv] Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact. “For example, after 20 days with a cycle time of two days, you will have 20,470 users,””
About This Quote
Source Book: Hooked, 2014
Viral cycle time—the speed at which users invite others—drastically accelerates growth; shortening it can explode user numbers quickly.
In simple terms: Fast user invitations boost growth.
Key Takeaway
Reduce the time between user referrals.
Themes
growth
viral marketing
user acquisition
network effects
Mood
strategic
optimistic
analytical
Type
business
marketing
When to use this quote
- product launch
- referral programs
- social media campaigns
Key Concepts
viral cycle time
growth hacking
Questions to Reflect On
- How can you maintain quality while scaling fast?
- What incentives encourage quicker referrals?
A Different Perspective
Too rapid growth can strain resources.
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
