“Hook Model, — trigger, action, variable reward, and investment — hooks form habits.” — Nir Eyal Copy Share Image
“The easier an action, the more likely the user is to do it and to continue the cycle through the next phase… — Nir Eyal Copy Share Image
“users must come to depend on the product as a reliable solution to their problem — the salve for the itch they… — Nir Eyal Copy Share Image
“The last step of the Hook Model is the Investment Phase, the point at which users are asked to do a bit… — Nir Eyal Copy Share Image
“The Hook Model is designed to connect the user’s problem with the designer’s solution frequently enough to form a habit. It is… — Nir Eyal Copy Share Image
“- Habits are defined as behaviors done with little or no conscious thought. - The convergence of access, data, and speed is… — Nir Eyal Copy Share Image
“Pinterest clearly demonstrates the four stages of the Hook Model. It is a seamless flow, from the itch of the internal trigger… — Nir Eyal Copy Share Image
“You are now equipped to use the Hook Model to ask yourself these five fundamental questions for building effective hooks: 1. … — Nir Eyal Copy Share Image
“Users pass through the Investment Phase of the Hook Model each time they send a selfie, doodle, or goofy photo. Each photo… — Nir Eyal Copy Share Image
“an investment in the product serves as the string that pulls the user back. To do this, the habit-forming technology increases the… — Nir Eyal Copy Share Image
“3. Variable Reward What distinguishes the Hook Model from a plain vanilla feedback loop is the hook’s ability to create a craving.… — Nir Eyal Copy Share Image
“4. Investment The last phase of the Hook Model is where the user does a bit of work. The investment phase increases… — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
