Habits Quote by Nir Eyal

“The last step of the Hook Model is the Investment Phase, the point at which users are asked to do a bit of work.…

— Nir Eyal

“You are now equipped to use the Hook Model to ask yourself these five fundamental questions for building effective hooks:   1.   What do…

— Nir Eyal

“Hook Model, — trigger, action, variable reward, and investment — hooks form habits.”

— Nir Eyal

Good design successfully manages the tensions between user needs, technology feasibility, and business viability.

— Tim Brown

Good design makes a product understandable.

— Dieter Rams

Design can have such a positive impact on the way people live and on their relationships and moods.

— Genevieve Gorder

“Crafting a business model is no different. Ideas placed in the Canvas trigger new ones. The Canvas becomes a tool for facilitating the idea…

— Alexander Osterwalder

Accessories design is one of the most creative categories. It's like cooking, like decorating, because it involves the person. They have to choose, and…

— Betsey Johnson

“Each design is a proposed business solution — a hypothesis. Your goal is to validate the proposed solution as efficiently as possible by using…

— Gothelf, Jeff

Design is an iterative process. One idea often builds on another.

— Mark Parker

Design needs to be plugged into human behavior. Design dissolves in behavior.

— Naoto Fukasawa

“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -…

— Nir Eyal