Things that are ultimately complex must have a simple end user experience if they are to be successful. — Homaro Cantu Copy Share Image
“New habits are sparked by external triggers, but associations with internal triggers are what keeps users hooked.” — Nir Eyal Copy Share Image
A log-in simulator is a program to trick some unknowing user into providing their user name and password. — Kevin Mitnick Copy Share Image
We invest heavily on Firefox on the desktop. We have a user base we want to keep happy. — Mitchell Baker Copy Share Image
All this stuff was done via FTP but the web has put a really nice user interface on it. — Jon Postel Copy Share Image
“companies generally use paid triggers to acquire new users and then leverage other triggers to bring them back.” — Nir Eyal Copy Share Image
As a big user of public libraries, I deplore the cutbacks they have had to sustain. — Jill Abramson Copy Share Image
Well, user feedback was excellent. Even when the software didn't work at all, there were few people who were avid users, and… — Shawn Fanning Copy Share Image
“4. Owned Triggers Owned triggers consume a piece of real-estate in the user’s environment. They consistently show up in daily life and… — Nir Eyal Copy Share Image
“An external trigger communicates the next action the user should take. Often, the desired action is made explicitly clear.” — Nir Eyal Copy Share Image
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user… — John Sculley Copy Share Image
Every disabled person's experience is different. As a wheelchair user I can experience something different from someone who is visually impaired. — Tanni Grey-Thompson Copy Share Image
Facebook is by far the largest of these social networking sites, and starting with its ill-fated Beacon service, privacy concerns have more… — Michael Bennet Copy Share Image
“The Hook Model is designed to connect the user’s problem with the designer’s solution frequently enough to form a habit. It is… — Nir Eyal Copy Share Image
Facebook collects a lot of data from people and admits it. And it also collects data which isn't admitted. And Google does… — Richard Stallman Copy Share Image
Economic theory dictates that the value of a company is basically the present value of its future profits. To estimate Facebook's value… — Didier Sornette Copy Share Image
We have a core value here at Twitter that says we want to defend and respect the user's voice. And that's important… — Dick Costolo Copy Share Image
'A Valley Without Wind' takes the idea of dungeon crawls and throws it on its head by casting you as a magic… — Rob Manuel Copy Share Image
“But external triggers are only the first step. The ultimate goal of all external triggers is to propel users into and through… — Nir Eyal Copy Share Image
Before Mint.com, I was a long-time user of 'Microsoft Money' and Intuit's 'Quicken.' Both were powerful tools, loaded with features and functionality… — Aaron Patzer Copy Share Image
“Loading the Next Trigger As described in chapter two, triggers bring users back to the product. Ultimately, habit-forming products create a mental… — Nir Eyal Copy Share Image
“You know what's so cool about gaming? The whole collective consciousness thing! Like when you tap into your own knight in shinning… — Devin Grayson Copy Share Image
“Do This Now If you are building a habit-forming product, write down the answers to these questions: - What habits does your… — Nir Eyal Copy Share Image
“Remember and Share - The Hook Model helps the product designer generate an initial prototype for a habit-forming technology. It also helps… — Nir Eyal Copy Share Image
“2. Earned Triggers Earned triggers are free in that they can not be bought directly, but they often require investment in the… — Nir Eyal Copy Share Image
“Remember and Share - The Investment Phase is the fourth step in the Hook Model. - Unlike the Action Phase, which delivers… — Nir Eyal Copy Share Image
“3. Variable Reward What distinguishes the Hook Model from a plain vanilla feedback loop is the hook’s ability to create a craving.… — Nir Eyal Copy Share Image
“4. Investment The last phase of the Hook Model is where the user does a bit of work. The investment phase increases… — Nir Eyal Copy Share Image
“What do users really want? What pain is your product relieving? (Internal Trigger) 2. What brings users to your service? (External Trigger)… — Nir Eyal Copy Share Image
“You are now equipped to use the Hook Model to ask yourself these five fundamental questions for building effective hooks: 1. … — Nir Eyal Copy Share Image
“What goals do users want to achieve by using the application? What set of human tasks is the application intended to support?… — Jeff Johnson Copy Share Image
