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Quote by Nir Eyal

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““companies generally use paid triggers to acquire new users and then leverage other triggers to bring them back.””

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More by Nir Eyal

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“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]”

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“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become…

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“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -…

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Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

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