User Quote by Nir Eyal
““companies generally use paid triggers to acquire new users and then leverage other triggers to bring them back.””
About This Quote
Source Book: Hooked by Nir Eyal, 2014
Companies attract users with paid incentives, then use other triggers to retain them.
In simple terms: Paid ads get users; other cues keep them.
Key Takeaway
Use varied triggers for sustainable engagement.
Themes
marketing
user acquisition
retention
Mood
analytical
practical
Type
business
strategic
When to use this quote
- product management
- growth hacking
- customer loyalty programs
Key Concepts
behavioral design
habit loops
trigger strategy
Questions to Reflect On
- What non‑paid triggers can you implement?
- How do you balance acquisition cost vs. retention?
A Different Perspective
Over‑reliance on paid triggers can be costly.
![“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external and internal.[viii] Habit-forming products start by alerting users with external triggers like an email, a website link, or the app icon on a phone.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/7c6/nir-eyal-1258_habits_1-trigger-a-trigger-is-the-actuator-of-b_539667.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
