“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Copy Share Image
“Content Every time users of Apple’s iTunes add a song to their collection, they are strengthening ties to the service.” — Nir Eyal Copy Share Image
“Simply put, Google reduced the amount of time and the cognitive effort required to find what the user was looking for.” — Nir Eyal Copy Share Image
“Skill Investing time and effort into learning to use a product is a form of investment and stored value. Once a user… — Nir Eyal Copy Share Image
“One method is to try asking the question "why" as many times as it takes to get to an emotion. Usually this… — Nir Eyal Copy Share Image
“Warren Buffett once said, “You can determine the strength of a business over time by the amount of agony they go through… — Nir Eyal Copy Share Image
If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may… — Nir Eyal Copy Share Image
“The more users invest time and effort into a product or service, the more they value it.” — Nir Eyal Copy Share Image
Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines. — Nir Eyal Copy Share Image
“The most important factor to increasing growth is ... Viral Cycle Time.”[xxv] Viral Cycle Time is the amount of time it takes… — Nir Eyal Copy Share Image
“Step 3: Modify Armed with new insights, it is time to revisit your product and identify ways to nudge new users down… — Nir Eyal Copy Share Image
“The collection of memories and experiences, in aggregate, becomes more valuable over time and the service becomes harder to leave as users’… — Nir Eyal Copy Share Image
“Habit-forming technologies leverage the user's past behavior to initiate an external trigger in the future. Users set future triggers during the Investment… — Nir Eyal Copy Share Image
“Over time, Barbra associates Facebook with her need for social connection.” — Nir Eyal Copy Share Image
“Perhaps part of the appeal of sneaking in a few minutes on Facebook or checking scores on ESPN.com is our access to… — Nir Eyal Copy Share Image
“Consider your reaction the first time you sipped a beer or tried spicy food. Was it tasty? Unlikely. Our bodies are designed… — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
