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Modify Quote by Nir Eyal

“Step 3: Modify Armed with new insights, it is time to revisit your product and identify ways to nudge new users down the same Habit Path taken by devotees. This may include an update to the registration funnel, content changes, feature removal, or increased emphasis on an existing feature. Twitter…” quote by Nir Eyal
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““Step 3: Modify Armed with new insights, it is time to revisit your product and identify ways to nudge new users down the same Habit Path taken by devotees. This may include an update to the registration funnel, content changes, feature removal, or increased emphasis on an existing feature. Twitter used the insights gained from the previous step to modify its on-boarding process, encouraging new users to immediately begin following others.””

Nir Eyal

About This Quote

Source Book: Hooked: How to Build Habit-Forming Products by Nir Eyal, 2014

Use insights to redesign onboarding so new users follow the same habit loop as existing users, like Twitter did.

In simple terms: Redesign onboarding to guide new users into the habit path.

Key Takeaway

Apply habit insights to product entry points.

Themes

habit formation product design user onboarding

Mood

strategic analytical

Type

instructional inspirational

When to use this quote

  • product launch
  • mobile app onboarding
  • e‑commerce sign‑up
  • SaaS trial activation

Key Concepts

behavioral design nudging psychology

Questions to Reflect On

  • How can you test whether the new onboarding truly creates a habit?
  • What metrics will show habit formation?
A Different Perspective

May overlook individual differences in user motivations.

3.1 out of 5 (6 ratings)

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