Modify Quote by Nir Eyal
““Step 3: Modify Armed with new insights, it is time to revisit your product and identify ways to nudge new users down the same Habit Path taken by devotees. This may include an update to the registration funnel, content changes, feature removal, or increased emphasis on an existing feature. Twitter used the insights gained from the previous step to modify its on-boarding process, encouraging new users to immediately begin following others.””
About This Quote
Source Book: Hooked: How to Build Habit-Forming Products by Nir Eyal, 2014
Use insights to redesign onboarding so new users follow the same habit loop as existing users, like Twitter did.
In simple terms: Redesign onboarding to guide new users into the habit path.
Apply habit insights to product entry points.
Themes
Mood
Type
When to use this quote
- product launch
- mobile app onboarding
- e‑commerce sign‑up
- SaaS trial activation
Key Concepts
Questions to Reflect On
- How can you test whether the new onboarding truly creates a habit?
- What metrics will show habit formation?
May overlook individual differences in user motivations.