Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance… — Nir Eyal Copy Share Image
“As we step into the character’s shoes we experience his or her motivations — including the search for rewards of the tribe,… — Nir Eyal Copy Share Image
“Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2)… — Nir Eyal Copy Share Image
Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to… — Nir Eyal Copy Share Image
“What motivates some people will not motivate others, a fact that provides all the more reason to understand the needs of your… — Nir Eyal Copy Share Image
“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human… — Nir Eyal Copy Share Image
“In 2009, the Twitter homepage attempted to boost motivation. But by 2012, Twitter had discovered that no matter how much users knew… — Nir Eyal Copy Share Image
“There are many counterintuitive and surprising ways companies can boost users’ motivation or increase their ability by understanding heuristics — the mental… — Nir Eyal Copy Share Image
“The most highly regarded entrepreneurs are driven by meaning, a vision for greater good that drives them forward. Startups are grueling and… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Copy Share Image
“These and countless others use the voyeuristic promise of pleasure to capture attention and motivate action. Figure 4” — Nir Eyal Copy Share Image
“While a trigger cues an action, motivation defines the level of desire to take that action.” — Nir Eyal Copy Share Image
“Fogg Behavior Model is represented in a formula, B = MAT, which represents that a given behavior will occur when motivation, ability,… — Nir Eyal Copy Share Image
“there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must… — Nir Eyal Copy Share Image
“The trigger, driven by internal or external cues, informs the user of what to do next; however, if the user does not… — Nir Eyal Copy Share Image
“In 2009, the Twitter homepage attempted to boost motivation. But by 2012, Twitter had discovered that no matter how much users knew… — Nir Eyal Copy Share Image
“Motivation or Ability — Which Should You Increase First? After uncovering the triggers that prompt user actions and deciding which actions you… — Nir Eyal Copy Share Image
“Adding variability increased the frequency of the pigeons completing the intended action. Skinner’s pigeons tell us a great deal about what helps… — Nir Eyal Copy Share Image
“The Endowed Progress Effect Punch cards are often used by retailers to encourage repeat business. With each purchase, customers get closer to… — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
![“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occurring: the ease of performing an action and the psychological motivation to do it.[x]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/889/nir-eyal-1258_art_the-art-and-science-of-usability-design_516510.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
