“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Copy Share Image
Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to… — Nir Eyal Copy Share Image
“What motivates some people will not motivate others, a fact that provides all the more reason to understand the needs of your… — Nir Eyal Copy Share Image
“the art and science of usability design to reveal how products drive specific user actions. Companies leverage two basic pulleys of human… — Nir Eyal Copy Share Image
“As we step into the character’s shoes we experience his or her motivations — including the search for rewards of the tribe,… — Nir Eyal Copy Share Image
Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action… — Nir Eyal Copy Share Image
“The most highly regarded entrepreneurs are driven by meaning, a vision for greater good that drives them forward. Startups are grueling and… — Nir Eyal Copy Share Image
“There are many counterintuitive and surprising ways companies can boost users’ motivation or increase their ability by understanding heuristics — the mental… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of… — Nir Eyal Copy Share Image
“In 2009, the Twitter homepage attempted to boost motivation. But by 2012, Twitter had discovered that no matter how much users knew… — Nir Eyal Copy Share Image
“Fogg posits that there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2)… — Nir Eyal Copy Share Image
“there are three ingredients required to initiate any and all behaviors: (1) the user must have sufficient motivation; (2) the user must… — Nir Eyal Copy Share Image
“In 2009, the Twitter homepage attempted to boost motivation. But by 2012, Twitter had discovered that no matter how much users knew… — Nir Eyal Copy Share Image
“Adding variability increased the frequency of the pigeons completing the intended action. Skinner’s pigeons tell us a great deal about what helps… — Nir Eyal Copy Share Image
“While a trigger cues an action, motivation defines the level of desire to take that action.” — Nir Eyal Copy Share Image
“Fogg Behavior Model is represented in a formula, B = MAT, which represents that a given behavior will occur when motivation, ability,… — Nir Eyal Copy Share Image
“These and countless others use the voyeuristic promise of pleasure to capture attention and motivate action. Figure 4” — Nir Eyal Copy Share Image
“The trigger, driven by internal or external cues, informs the user of what to do next; however, if the user does not… — Nir Eyal Copy Share Image
“The Endowed Progress Effect Punch cards are often used by retailers to encourage repeat business. With each purchase, customers get closer to… — Nir Eyal Copy Share Image
“Motivation or Ability — Which Should You Increase First? After uncovering the triggers that prompt user actions and deciding which actions you… — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
