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Goals Quote by Nir Eyal

“What motivates some people will not motivate others, a fact that provides all the more reason to understand the needs of your particular target audience.” quote by Nir Eyal
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““What motivates some people will not motivate others, a fact that provides all the more reason to understand the needs of your particular target audience.””

Nir Eyal

About This Quote

Source Book: Hooked, 2014

Motivation varies; understanding specific audience needs is essential for effective influence.

In simple terms: Motivation differs; know your audience.

Key Takeaway

Tailor strategies to target needs.

Themes

marketing psychology motivation

Mood

strategic insightful

Type

business motivational

When to use this quote

  • product development
  • advertising
  • user research

Key Concepts

behavioral design audience segmentation

Questions to Reflect On

  • What drives your target audience?
  • How can you test these needs?
A Different Perspective

Assuming uniform motivation leads to failure.

4.1 out of 5 (7 ratings)

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