Goals Quote by Nir Eyal
““What motivates some people will not motivate others, a fact that provides all the more reason to understand the needs of your particular target audience.””
About This Quote
Source Book: Hooked, 2014
Motivation varies; understanding specific audience needs is essential for effective influence.
In simple terms: Motivation differs; know your audience.
Tailor strategies to target needs.
Themes
Mood
Type
When to use this quote
- product development
- advertising
- user research
Key Concepts
Questions to Reflect On
- What drives your target audience?
- How can you test these needs?
Assuming uniform motivation leads to failure.