“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and… — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs.… — Nir Eyal Copy Share Image
“Skill Investing time and effort into learning to use a product is a form of investment and stored value. Once a user… — Nir Eyal Copy Share Image
“Painkillers solve an obvious need, relieving a specific pain and often have quantifiable markets.” — Nir Eyal Copy Share Image
If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may… — Nir Eyal Copy Share Image
“The more users invest time and effort into a product or service, the more they value it.” — Nir Eyal Copy Share Image
“4. Investment The last phase of the Hook Model is where the user does a bit of work. The investment phase increases… — Nir Eyal Copy Share Image
“What do users really want? What pain is your product relieving? (Internal Trigger) 2. What brings users to your service? (External Trigger)… — Nir Eyal Copy Share Image
“2. Earned Triggers Earned triggers are free in that they can not be bought directly, but they often require investment in the… — Nir Eyal Copy Share Image
“Unlike in the Action Phase of the Hook discussed in chapter three, investments are about the anticipation of longer-term rewards, not immediate… — Nir Eyal Copy Share Image
“Hook Model, — trigger, action, variable reward, and investment — hooks form habits.” — Nir Eyal Copy Share Image
“an investment in the product serves as the string that pulls the user back. To do this, the habit-forming technology increases the… — Nir Eyal Copy Share Image
“Then comes the investment. Newcomers are instructed to connect the app to their calendar service, granting Any.do access to the user’s schedule.… — Nir Eyal Copy Share Image
“By simplifying the investment of sorting through potential mates, Tinder makes loading the next trigger more likely with each swipe. The more… — Nir Eyal Copy Share Image
“The collection of memories and experiences, in aggregate, becomes more valuable over time and the service becomes harder to leave as users’… — Nir Eyal Copy Share Image
“By March 2012, Zynga’s stock was flying high and the company was valued at over $10 billion. But by November of that… — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
