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Investing Quote by Nir Eyal

“Then comes the investment. Newcomers are instructed to connect the app to their calendar service, granting Any.do access to the user’s schedule. In doing so, users give the app permission to send a notification after the next scheduled meeting ends. This external trigger prompts users to return to…” quote by Nir Eyal
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““Then comes the investment. Newcomers are instructed to connect the app to their calendar service, granting Any.do access to the user’s schedule. In doing so, users give the app permission to send a notification after the next scheduled meeting ends. This external trigger prompts users to return to the app to record a follow-up task from the meeting they just attended. In the Any.do scenario, the app sends an external trigger to users at the moment when they are most likely to experience the internal trigger of anxiety about forgetting to do a task after a meeting. The Any.do app has anticipated a need and sets users up for success.””

Nir Eyal

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