Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to… — Nir Eyal Copy Share Image
“Painkillers solve an obvious need, relieving a specific pain and often have quantifiable markets.” — Nir Eyal Copy Share Image
The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies… — Nir Eyal Copy Share Image
“Seeking pleasure and avoiding pain are two key motivators in all species. When we feel discomfort, we seek to escape the uncomfortable… — Nir Eyal Copy Share Image
“Instagram also alleviates the increasingly recognizable “pain” known as “fear of missing out,” or FOMO.” — Nir Eyal Copy Share Image
For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or… — Nir Eyal Copy Share Image
Habit-forming products alleviate users' pain by relieving a pronounced itch. — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
