Avoiding pain Quote by Nir Eyal
““Seeking pleasure and avoiding pain are two key motivators in all species. When we feel discomfort, we seek to escape the uncomfortable sensation.””
About This Quote
Source Book: Hooked: How to Build Habit-Forming Products, 2014
Human behavior is driven by the pursuit of pleasure and avoidance of pain, prompting actions to seek comfort and escape discomfort.
In simple terms: People act to feel good and avoid hurt.
Key Takeaway
Design experiences that reduce discomfort.
Themes
motivation
behavior
psychology
Mood
reflective
analytical
Type
explanatory
insightful
When to use this quote
- product design
- marketing
- personal habits
Key Concepts
reinforcement
habit formation
Questions to Reflect On
- How does discomfort shape your choices?
- What comforts can you create?
A Different Perspective
People may also seek novelty over comfort.
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
