“The study demonstrated that people suffering from symptoms of depression used the Internet more. Why is that? One hypothesis is that those… — Nir Eyal Copy Share Image
“According to a study by a mobile analytics firm, 26 percent of mobile apps in 2010 were downloaded and used only once.” — Nir Eyal Copy Share Image
“a 2003 study, which demonstrated that consumers’ preference for an online retailer increases when they are offered competitive price information.[xxxvi] The technique… — Nir Eyal Copy Share Image
“A 2010 study found that some habits can be formed in a matter of weeks while others can take more than five… — Nir Eyal Copy Share Image
“As part of a French study, researchers wanted to know if they could influence how much money people handed to a total… — Nir Eyal Copy Share Image
“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.[i] Perhaps more startling, fully one-third of… — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
![“a 2003 study, which demonstrated that consumers’ preference for an online retailer increases when they are offered competitive price information.[xxxvi] The technique has also been used by Progressive, the car insurance company, to drive over $15 billion of annual insurance sales, up from just…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/316/nir-eyal-1258_business_a-2003-study-which-demonstrated-that-con_1815215.jpg)
![“A 2010 study found that some habits can be formed in a matter of weeks while others can take more than five months.[xxxix] The researchers also found that the complexity of the behavior and how important the habit was to the person greatly affected how quickly the routine was formed.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/f91/nir-eyal-1258_education_a-2010-study-found-that-some-habits-can_1944731.jpg)
![“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.[i] Perhaps more startling, fully one-third of Americans say they would rather give up sex than lose their cell phones.[ii] A 2011 university study suggested people check their phones 34 times per day.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/c19/nir-eyal-1258_cell-phone_79-percent-of-smartphone-owners-check-th_2632321.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
