“Internal triggers manifest automatically in your mind. Connecting internal triggers with a product is the brass ring of consumer technology.” — Nir Eyal Copy Share Image
“New habits are sparked by external triggers, but associations with internal triggers are what keeps users hooked.” — Nir Eyal Copy Share Image
“But external triggers are only the first step. The ultimate goal of all external triggers is to propel users into and through… — Nir Eyal Copy Share Image
“In the case of internal triggers, the information about what to do next is encoded as a learned association in the user’s… — Nir Eyal Copy Share Image
“Internal Triggers When a product becomes tightly coupled with a thought, an emotion, or a pre-existing routine, it leverages an internal trigger.” — Nir Eyal Copy Share Image
“Remember and Share - Triggers cue the user to take action and are the first step in the Hook Model. - Triggers… — Nir Eyal Copy Share Image
“- Who is your product’s user? - What is the user doing right before your intended habit? - Come up with three… — Nir Eyal Copy Share Image
“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making… — Nir Eyal Copy Share Image
“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD… — Nir Eyal Copy Share Image
“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid… — Nir Eyal Copy Share Image
“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less… — Nir Eyal Copy Share Image
“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for… — Nir Eyal Copy Share Image
“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no… — Nir Eyal Copy Share Image
“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” — Nir Eyal Copy Share Image
“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become… — Nir Eyal Copy Share Image
“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be… — Nir Eyal Copy Share Image
“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in… — Nir Eyal Copy Share Image
“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -… — Nir Eyal Copy Share Image
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves. — Nir Eyal Copy Share Image
“Experiences with finite variability become less engaging because they eventually become predictable. Businesses with finite variability are not inferior per se, they just operate… — Nir Eyal Copy Share Image
Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social… — Nir Eyal Copy Share Image
“Stack Overflow’s content is created voluntarily by people who use the site. A staggering 5,000 answers to questions are generated per day by site… — Nir Eyal Copy Share Image
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
