Internal Quote by Nir Eyal
““Internal triggers manifest automatically in your mind. Connecting internal triggers with a product is the brass ring of consumer technology.””
About This Quote
Source Book: Hooked: How to Build Habit-Forming Products, 2014
Linking internal cues to products creates powerful consumer engagement.
In simple terms: Connect cues to products.
Key Takeaway
Design for habit.
Themes
design
behavior
technology
Mood
analytical
thoughtful
Type
theoretical
practical
When to use this quote
- app development
- marketing
- user experience
Key Concepts
psychology
productdesign
Questions to Reflect On
- Which internal triggers drive your habits?
- How can you ethically use this?
A Different Perspective
Overemphasis on cues may ignore external factors.
![“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external and internal.[viii] Habit-forming products start by alerting users with external triggers like an email, a website link, or the app icon on a phone.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/7c6/nir-eyal-1258_habits_1-trigger-a-trigger-is-the-actuator-of-b_539667.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
