Framework Quote by Vishen Lakhiani

“Internal triggers manifest automatically in your mind. Connecting internal triggers with a product is the brass ring of consumer technology.”

— Nir Eyal

Perhaps the most important marketing step any business can take is to discover a way to be different.

— John Jantsch

“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no…

— Nir Eyal

Marketing is a very good thing, but it shouldn't control everything. It should be the tool, not that which dictates.

— Nicolas Roeg

“companies generally use paid triggers to acquire new users and then leverage other triggers to bring them back.”

— Nir Eyal

Marketing is designed to bring people into something.

— Sue Naegle

Consumer habits are key to understanding how to launch a product.

— Charles Duhigg

Marketing is all about keeping it simple and honest.

— Scooter Braun

Marketing that works is marketing that people choose to notice.

— Seth

Marketing is all about providing information that will heighten someone's anticipated and real pleasure.

— Dan Ariely

When you say we're bringing a product to market, you make sure you execute.

— Thorsten Heins

Over the years, I have found a way to use this business and this platform to talk with people about important issues. To the…

— Kenneth Cole