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Customer Quote by Dan Ariely

“Marketing is all about providing information that will heighten someone's anticipated and real pleasure.” quote by Dan Ariely
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“Marketing is all about providing information that will heighten someone's anticipated and real pleasure.”

Dan Ariely

About This Quote

Source Book: Predictably Irrational by Dan Ariely, 2008

Marketing should deliver information that amplifies both expected and actual enjoyment for the consumer.

In simple terms: Provide info that boosts pleasure.

Key Takeaway

Focus on enhancing perceived and real pleasure.

Themes

marketing psychology consumer behavior

Mood

engaging optimistic

Type

persuasive strategic

When to use this quote

  • advertising campaigns
  • product launches
  • customer onboarding
  • experience design

Key Concepts

anticipation hedonic value information design

Questions to Reflect On

  • How can we ensure pleasure‑enhancing messages stay honest?
  • What limits exist for pleasure‑driven marketing?
A Different Perspective

May overlook ethical concerns about manipulation.

4.4 out of 5 (6 ratings)

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