Customer Quote by Dan Ariely
“Marketing is all about providing information that will heighten someone's anticipated and real pleasure.”
About This Quote
Source Book: Predictably Irrational by Dan Ariely, 2008
Marketing should deliver information that amplifies both expected and actual enjoyment for the consumer.
In simple terms: Provide info that boosts pleasure.
Focus on enhancing perceived and real pleasure.
Themes
Mood
Type
When to use this quote
- advertising campaigns
- product launches
- customer onboarding
- experience design
Key Concepts
Questions to Reflect On
- How can we ensure pleasure‑enhancing messages stay honest?
- What limits exist for pleasure‑driven marketing?
May overlook ethical concerns about manipulation.