Adds Quote by John Battelle
“In conversation marketing, you're providing a service, a continuing dialogue whose course through the Web is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated.”
About This Quote
Source Article: "The Future of Conversation Marketing", 2015
Providing ongoing, valuable dialogue online builds shared ecosystems and amplifies reach.
In simple terms: Consistent value creates spread.
Deliver continuous value.
Themes
Mood
Type
When to use this quote
- social media campaigns
- customer support forums
- brand storytelling
Key Concepts
Questions to Reflect On
- How do you measure value in dialogue?
- What keeps a conversation relevant?
Noise can drown genuine conversation.