Ad Quote by John Battelle
“Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.”
About This Quote
Source Article: Advertising and the Content Ecosystem, Ad Age, 2015
Advertising and content are interdependent; good ads add value and deserve a place alongside content.
In simple terms: Ads and content belong together; quality ads enhance the experience.
Key Takeaway
Create ads that complement and enrich the surrounding content.
Themes
advertising
content
media ecosystem
value creation
Mood
analytical
optimistic
critical
Type
marketing
media
When to use this quote
- online publishing
- television programming
- streaming platforms
- social media feeds
Key Concepts
marketing strategy
media ethics
consumer engagement
Questions to Reflect On
- What makes an ad feel like a natural part of content?
- How can creators balance ad revenue with user experience?
A Different Perspective
Ad‑blocking and audience fatigue can reduce effectiveness.
