Advertising Quote by David Ogilvy
“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”
About This Quote
Source Interview: Ogilvy on Advertising, 1975
Original ideas are vital; copying may bring short‑term gain but destroys brand authenticity.
In simple terms: Copying hurts brand authenticity.
Create original work.
Themes
Mood
Type
When to use this quote
- advertising campaigns
- brand development
- agency work
Key Concepts
Questions to Reflect On
- How do you ensure originality?
- What safeguards protect your ideas?
Imitation can lead to legal issues and loss of trust.