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Advertising Quote by David Ogilvy

“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.” quote by David Ogilvy
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“If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.”

David Ogilvy

About This Quote

Source Interview: Ogilvy on Advertising, 1975

Original ideas are vital; copying may bring short‑term gain but destroys brand authenticity.

In simple terms: Copying hurts brand authenticity.

Key Takeaway

Create original work.

Themes

creativity authenticity competition

Mood

motivational cautious

Type

advice inspirational

When to use this quote

  • advertising campaigns
  • brand development
  • agency work

Key Concepts

marketing strategy intellectual property

Questions to Reflect On

  • How do you ensure originality?
  • What safeguards protect your ideas?
A Different Perspective

Imitation can lead to legal issues and loss of trust.

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