I am responsible for creating and overseeing the future products that make up Google Advertising. — Susan Wojcicki Copy Share Image
Advertising is a very fundamental need, so I don't think it's going to go away. — Susan Wojcicki Copy Share Image
People complain when ads aren't relevant, and they complain when ads are too relevant. — Susan Wojcicki Copy Share Image
Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. — Susan Wojcicki Copy Share Image
People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products… — Susan Wojcicki Copy Share Image
I think we have to recognize as an industry that users have a lot more choices and can click away to a… — Susan Wojcicki Copy Share Image
There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how… — Susan Wojcicki Copy Share Image
Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a… — Susan Wojcicki Copy Share Image
First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I… — Susan Wojcicki Copy Share Image
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive… — Susan Wojcicki Copy Share Image
People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display… — Susan Wojcicki Copy Share Image
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the… — Susan Wojcicki Copy Share Image
I think I've always been able to see what's coming, and when I was joining Google, people always said, 'Why are you joining this… — Susan Wojcicki Copy Share Image
I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't… — Susan Wojcicki Copy Share Image
Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and… — Susan Wojcicki Copy Share Image
Learning to code makes kids feel empowered, creative, and confident. If we want our young women to retain these traits into adulthood, a great… — Susan Wojcicki Copy Share Image
The fact that women represent such a small portion of the tech workforce shouldn't just be a wake-up call - it should be a… — Susan Wojcicki Copy Share Image
Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to… — Susan Wojcicki Copy Share Image
I don't feel like I'm a perfect mom, and then there are times at work where I feel like maybe I wasn't perfect here… — Susan Wojcicki Copy Share Image
Don't overplan your life. Joining Google when I was four months pregnant was a bit of a leap, but sometimes you have to do… — Susan Wojcicki Copy Share Image
YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're… — Susan Wojcicki Copy Share Image
If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional. — Susan Wojcicki Copy Share Image
