Skip to content

Advertising Quote by Susan Wojcicki

“Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.” quote by Susan Wojcicki
Download Open image
“Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.”

Susan Wojcicki

About This Quote

Source Interview: Google leadership interview, 2020

Google must be seen as a trustworthy consumer brand, not just an ad platform, emphasizing transparency and user choice.

In simple terms: Google focuses on trust and user control, not just ads.

Key Takeaway

Prioritize transparency and user empowerment.

Themes

technology branding trust

Mood

optimistic strategic

Type

marketing strategic

When to use this quote

  • app launches
  • privacy policy updates
  • advertising strategies
  • user onboarding

Key Concepts

consumer perception privacy choice

Questions to Reflect On

  • How can Google maintain revenue while staying transparent?
  • What measures build user trust?
A Different Perspective

Balancing ad revenue with brand trust is challenging.

3.8 out of 5 (3 ratings)

More by Susan Wojcicki

Explore all 89 Susan Wojcicki quotes

More Advertising quotes

Browse all 1,942 Advertising quotes