Advertising Quote by Susan Wojcicki
“Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.”
About This Quote
Source Interview: Google leadership interview, 2020
Google must be seen as a trustworthy consumer brand, not just an ad platform, emphasizing transparency and user choice.
In simple terms: Google focuses on trust and user control, not just ads.
Prioritize transparency and user empowerment.
Themes
Mood
Type
When to use this quote
- app launches
- privacy policy updates
- advertising strategies
- user onboarding
Key Concepts
Questions to Reflect On
- How can Google maintain revenue while staying transparent?
- What measures build user trust?
Balancing ad revenue with brand trust is challenging.