It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say… — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate… — David Ogilvy Copy Share Image
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. — David Ogilvy Copy Share Image
Great hospitals do two things. They look after patients, and they teach young doctors. We look after clients, and we teach young… — David Ogilvy Copy Share Image
Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on… — David Ogilvy Copy Share Image
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to… — David Ogilvy Copy Share Image
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should… — David Ogilvy Copy Share Image
On the average, five times as many people read the headlines as read the body copy. — David Ogilvy Copy Share Image
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be… — David Ogilvy Copy Share Image
Claude Hopkins.. maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock. — David Ogilvy Copy Share Image
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. — David Ogilvy Copy Share Image
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when… — David Ogilvy Copy Share Image
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising — David Ogilvy Copy Share Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful… — David Ogilvy Copy Share Image
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is… — David Ogilvy Copy Share Image
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards. — David Ogilvy Copy Share Image
I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up… — David Ogilvy Copy Share Image
Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the… — David Ogilvy Copy Share Image
It has taken more than a hundred scientists two years to find out how to make the product in question; I have… — David Ogilvy Copy Share Image
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be… — David Ogilvy Copy Share Image
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This… — David Ogilvy Copy Share Image
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
