Nobody has ever built a brand by imitating somebody else's advertising. — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. — David Ogilvy Copy Share Image
Advertising reflects the mores of society, but it does not influence them. — David Ogilvy Copy Share Image
To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?" — David Ogilvy Copy Share Image
It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business — David Ogilvy Copy Share Image
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. — David Ogilvy Copy Share Image
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. — David Ogilvy Copy Share Image
Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. — David Ogilvy Copy Share Image
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising — David Ogilvy Copy Share Image
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own… — David Ogilvy Copy Share Image
The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product… — David Ogilvy Copy Share Image
On the average, five times as many people read the headline as read the body copy. When you have written your headline,… — David Ogilvy Copy Share Image
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but… — David Ogilvy Copy Share Image
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should… — David Ogilvy Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Copy Share Image
Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the… — David Ogilvy Copy Share Image
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate… — David Ogilvy Copy Share Image
What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They… — David Ogilvy Copy Share Image
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say… — David Ogilvy Copy Share Image
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And… — David Ogilvy Copy Share Image
You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The… — David Ogilvy Copy Share Image
I once found myself conspiring with a British Cabinet Minister as to how we might persuade Her Majesty's Treasury to cough up… — David Ogilvy Copy Share Image
The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is… — David Ogilvy Copy Share Image
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really… — David Ogilvy Copy Share Image
Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be… — David Ogilvy Copy Share Image
Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards. — David Ogilvy Copy Share Image
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell… — David Ogilvy Copy Share Image
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big… — David Ogilvy Copy Share Image
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. — David Ogilvy Copy Share Image
A good advertisement is one which sells the product without drawing attention to itself. — David Ogilvy Copy Share Image
What really decides consumers to buy or not to buy is the content of your advertising, not its form. — David Ogilvy Copy Share Image
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be… — David Ogilvy Copy Share Image
I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students. — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
