Advertising Quote by David Ogilvy

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

— Will Rogers

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

— David Ogilvy

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have…

— David Ogilvy

You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The advertisement which…

— David Ogilvy

The worst fault a salesman can commit is to be a bore… Pretend to be vastly interested in any subject the prospects shows an…

— David Ogilvy

You are reading a bold and universal headline which says ,’I am here, I am here, I am here.

— Kurt Vonnegut

When this is over, the media will lose interest [in the relationship]. There’ll be nothing to say. It won’t fit into a headline anymore.…

— Robert Pattinson

A long headline that really says something is more effective than a brief heading that says nothing.

— John Caples

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

Headlines, in a way, are what mislead you because bad news is a headline, and gradual improvement is not.

— Bill Gates

“Her name has been released to the press. Her photograph is released, too. I want to talk to the press about it. I don't…

— Michael Hastings

Headline writing is tough because often times you are given a predetermined number of spaces and words depending on the layout and the type…

— Jennifer Lee