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Alcoholics Quote by David Ogilvy

“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and their colleagues. Invite the alcoholic’s wife to join you in a surprise confrontation with her husband. Start by telling him that all present are devoted…” quote by David Ogilvy
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““Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and their colleagues. Invite the alcoholic’s wife to join you in a surprise confrontation with her husband. Start by telling him that all present are devoted to him. Then say how worried you are about his drinking. His wife and his children are about to leave him, and you are about to fire him – unless he does what you ask. A reservation has been made for him to enter a treatment center that very day. Most alcoholics agree to go. It takes a week for the center to dry them out, and another four weeks to rehabilitate them. On returning home, they must go to daily meetings of Alcoholics Anonymous for at least a year. This procedure works in about 60 per cent of cases. I have seen it salvage some valuable people of both sexes. If you would like further advice on the subject, consult the nearest chapter of Alcoholics Anonymous. Written””

David Ogilvy

About This Quote

A strategic, high-pressure intervention leverages personal relationships and institutional support to compel a dependent individual into treatment, emphasizing the value of the person beyond their addiction.

In simple terms: Forceful intervention to secure treatment

Key Takeaway

Use personal stakes to drive change

Themes

addiction intervention social pressure rehabilitation leadership value of talent

Mood

determined urgent hopeful

Type

advice instruction cautionary

When to use this quote

  • corporate executive facing addiction
  • family member confronting a spouse
  • manager dealing with a high-performing employee
  • friend group concerned about a member

Key Concepts

dependency family dynamics organizational authority treatment protocols

Practical Applications

  • Designing intervention plans
  • Implementing support structures for recovery

Questions to Reflect On

  • How can you balance compassion with firmness in interventions?
  • What alternative methods could preserve dignity while encouraging treatment?
A Different Perspective

Such coercive tactics may damage trust and could be ethically questionable, potentially causing resistance rather than genuine commitment to sobriety.

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