What really decides consumers to buy or not to buy is the content of your advertising, not its form. — David Ogilvy Copy Share Image
Unless your campaign has a big idea, it will pass like a ship in the night. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring… — David Ogilvy Copy Share Image
Why do eight out of ten new consumer products fail? Sometimes because they are too new. The first cold cereals were rejected… — David Ogilvy Copy Share Image
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or… — David Ogilvy Copy Share Image
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains… — David Ogilvy Copy Share Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say… — David Ogilvy Copy Share Image
Try and inject into every commercial you make a touch of singularity; a bird that will hook on to the consumers mind — David Ogilvy Copy Share Image
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own… — David Ogilvy Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Copy Share Image
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron,… — David Ogilvy Copy Share Image
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising,… — David Ogilvy Copy Share Image
We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above… — David Ogilvy Copy Share Image
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. — David Ogilvy Copy Share Image
A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her. — David Ogilvy Copy Share Image
You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The… — David Ogilvy Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
