Consumers Quote by David Ogilvy
“There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.”
About This Quote
Source Book: Confessions of an Advertising Man by David Ogilvy, 1963
Consumers recognize value and will pay more for superior products; they are not naive.
In simple terms: People choose quality and will pay premium for it.
Key Takeaway
Offer genuine quality and respect consumer intelligence.
Themes
marketing
consumer behavior
premium pricing
Mood
confident
assertive
Type
advertising
business
When to use this quote
- product launch
- pricing strategy
- advertising campaign
- customer education
Key Concepts
value perception
brand trust
Questions to Reflect On
- How can brands balance premium pricing with accessibility?
- What signals convey true superiority?
A Different Perspective
Assumes all consumers are rational and can afford premium prices.
