Martin Sorrell

Marketing is an investment, not a cost.

— Martin Sorrell

Virtual Reality for Formula One could be fantastic - driving the car!

— Martin Sorrell

Technology will have moved on to an unimaginable level in ten years.

— Martin Sorrell

The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.

— Martin Sorrell

You have to see it on a broader level. But you also have to activate it properly.

— Martin Sorrell

Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time -…

— Martin Sorrell

I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.

— Martin Sorrell

Formula One is not just multinationals. It's also about national players wanting to get global coverage.

— Martin Sorrell

Monaco was my first race of the season and I spoke with a number of people and all seemed to be very…

— Martin Sorrell

The technology is already incredible and will improve massively in the next few years. Think about what you could do.

— Martin Sorrell

“In the rain-swept afternoon my heart discovers the tragedy of autumn raining from the trees.”

— Martin Sorrell

You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to…

— Martin Sorrell

If you run a country and want to put it on the global map you don't have so many choices. You can…

— Martin Sorrell

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian,…

— Martin Sorrell

If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of…

— Martin Sorrell

Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with…

— Martin Sorrell

In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft…

— Martin Sorrell

In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal…

— Martin Sorrell

We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be…

— Martin Sorrell

When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole…

— Martin Sorrell

In the old days, you could segment happily. You could put out one message to one segment of the audience, and one…

— Martin Sorrell

That might be the old model: to get a fixed fee. You have to start to think about other models and how…

— Martin Sorrell

The arguments of waste are heavily overdone, because what you do is to accelerate the infrastructure that you have to build anyway,…

— Martin Sorrell

Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his…

— Martin Sorrell

The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to…

— Martin Sorrell

And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there…

— Martin Sorrell

If you look at the rights situation - what media companies pay - then you see that the rights prices continue to…

— Martin Sorrell

Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

— Martin Sorrell

It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.

— Martin Sorrell

F1 is exciting, its values are attractive and it could be an even better family sport.

— Martin Sorrell

F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the…

— Martin Sorrell

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in…

— Martin Sorrell

It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.

— Martin Sorrell

The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he…

— Martin Sorrell

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

— Martin Sorrell

Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you…

— Martin Sorrell

The challenges some European economies have are such that it makes it very difficult for them. You have to go where the…

— Martin Sorrell

What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure…

— Martin Sorrell

Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

— Martin Sorrell

The world is changing. And a lot of people in Formula One are starting to understand this.

— Martin Sorrell