I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that… — Martin Sorrell Anarchy Copy Share Image
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure. — Martin Sorrell Ceo Copy Share Image
I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But… — Martin Sorrell Drivers Copy Share Image
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal… — Martin Sorrell 19th century Copy Share Image
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the… — Martin Sorrell Differences Copy Share Image
You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia,… — Martin Sorrell America Copy Share Image
If you run a country and want to put it on the global map you don't have so many choices. You can… — Martin Sorrell Choices Copy Share Image
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you… — Martin Sorrell Activate Copy Share Image
F1 is exciting, its values are attractive and it could be an even better family sport. — Martin Sorrell Attractive Copy Share Image
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Formula one Copy Share Image
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian,… — Martin Sorrell Appeals Copy Share Image
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the… — Martin Sorrell Ability Copy Share Image
Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time -… — Martin Sorrell China Copy Share Image
Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities. — Martin Sorrell Appeals Copy Share Image
There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less.… — Martin Sorrell Afternoon Copy Share Image
If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings… — Martin Sorrell Critical Copy Share Image
Monaco was my first race of the season and I spoke with a number of people and all seemed to be very… — Martin Sorrell Firsts Copy Share Image
We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be… — Martin Sorrell Answers Copy Share Image
Just take the lack of presence of F1 in the United States. In theory - and logically - you would have an… — Martin Sorrell Coast Copy Share Image
When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole… — Martin Sorrell Ceo Copy Share Image
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a… — Martin Sorrell Cycles Copy Share Image
You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to… — Martin Sorrell Business Copy Share Image
Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with… — Martin Sorrell Building Copy Share Image
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or… — Martin Sorrell Cups Copy Share Image
What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more… — Martin Sorrell Competitive sports Copy Share Image
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