Race Quotes by Martin Sorrell
All Race quotes Martin Sorrell’s page
Martin Sorrell treats race as a strategic arena, and across twenty‑seven entries you’ll see his business‑savvy take on competition. The collection balances market‑driven ambition with the raw drive to stay ahead.
![“[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/3ea/martin-sorrell-10724_dangerous_formula-one-racing-looking-after-jackie_1705697.jpg)
![“What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/128/martin-sorrell-10724_competitive-sports_what-you-want-to-see-in-formula-one-is-a_1222705.jpg)
![“When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole fiasco of a 'merger of equals'... there is no such a thing. So if there should be dreams of dual leadership, the chances of success are limited. But Bernie [Ecclestone] is still at the…” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/673/martin-sorrell-10724_ceo_when-you-have-two-people-challenge-for-t_1044616.jpg)
![“And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer…” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/98d/martin-sorrell-10724_argument_and-there-are-some-bernie-ecclestone-and_3108315.jpg)
![“Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately. But not Bernie! What it tells you is that the demand for live sporting rights, the demand…” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/e7b/martin-sorrell-10724_brushes_bernie-ecclestone-has-not-been-shy-to-sa_1942947.jpg)
![“In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/b0c/martin-sorrell-10724_cups_in-fact-if-you-were-interested-in-a-glob_1216382.jpg)
![“[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.jpg)
![“[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it in a completely different way. I said before that I believe that Virtual Reality will hit it big time.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/0f7/martin-sorrell-10724_believe_formula-one-racing-will-be-very-differen_2580361.jpg)
![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.jpg)
