Cycles Quote by Martin Sorrell
“If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.”
“If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.”
![“[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.jpg)
![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.jpg)
