Choices Quote by Martin Sorrell
“If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.”
About This Quote
Source Speech: Interview on Global Branding, 2015
Hosting major international events can quickly raise a nation's global profile, but opportunities are limited and infrequent.
In simple terms: Big events boost visibility, but are rare.
Key Takeaway
Leverage rare events strategically.
Themes
branding
national image
sports diplomacy
Mood
ambitious
strategic
Type
motivational
inspirational
When to use this quote
- tourism promotion
- foreign investment
- national pride
- sports development
Key Concepts
soft power
event economics
global perception
Questions to Reflect On
- How can a country sustain visibility between events?
- What alternative strategies complement event hosting?
A Different Perspective
Relying solely on events may neglect sustainable development.
![“[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.jpg)
![“[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/3ea/martin-sorrell-10724_dangerous_formula-one-racing-looking-after-jackie_1705697.jpg)
![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.jpg)
