Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the… — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one… — Sheena Iyengar Copy Share Image
First-generation children were strongly influenced by their immigrant parents approach to choice. For them, choice was not just a way of defining… — Sheena Iyengar Copy Share Image
I think that too ended up affecting a lot of the different research questions that I later asked was really was about… — Sheena Iyengar Copy Share Image
Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts… — Sheena Iyengar Copy Share Image
When I was in Russia I found that I thought I was going to give these people that I was interviewing a… — Sheena Iyengar Copy Share Image
“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are… — Sheena Iyengar Copy Share Image
Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant. — Sheena Iyengar Copy Share Image
We are sculptors finding ourselves in the evolution of choosing, not in the results of choice. — Sheena Iyengar Copy Share Image
If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with… — Sheena Iyengar Copy Share Image
I mean we might even go to war as to whether we love Coke or Pepsi and our whole identity is wrapped… — Sheena Iyengar Copy Share Image
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off… — Sheena Iyengar Copy Share Image
I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in… — Sheena Iyengar Copy Share Image
I didn't really give them anymore than one choice, soda or no soda. They didn't... whereas we put a lot of stock… — Sheena Iyengar Copy Share Image
What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have… — Sheena Iyengar Copy Share Image
Well certainly not having any choice - having your entire life dictated by others. — Sheena Iyengar Copy Share Image
You know, like, none of us would choose - no matter where we are in the world - would choose to you… — Sheena Iyengar Copy Share Image
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think… — Sheena Iyengar Copy Share Image
You know, or three kinds of ice cream bars and you'd see this and like this... okay they could clearly benefit from… — Sheena Iyengar Copy Share Image
“One could even argue that we have a duty to create and pass on stories about choice because once a person knows… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
