Sheena Iyengar

“Personal happiness is always a very serious matter.”

— Sheena Iyengar

Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that…

— Sheena Iyengar

“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s…

— Sheena Iyengar

What we share with animals is a desire for choice. It's a desire to have control over our life and a desire…

— Sheena Iyengar

You know, you take a little infant and you turn on the music mobile on their crib and you find that if…

— Sheena Iyengar

I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of…

— Sheena Iyengar

The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was…

— Sheena Iyengar

Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the…

— Sheena Iyengar

The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually…

— Sheena Iyengar

The key to getting the most from choice is to be choosy about choosing.

— Sheena Iyengar

I used to go to this store called Draeger's and you had a little bit of that same feeling because this was…

— Sheena Iyengar

Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.

— Sheena Iyengar

So gut tells you "How do I feel about this right now?" It doesn't tell me how I feel about it tomorrow…

— Sheena Iyengar

I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one…

— Sheena Iyengar

Like, people are less likely to invest in their retirement when they have more options in their 401K plans than when they…

— Sheena Iyengar

First-generation children were strongly influenced by their immigrant parents approach to choice. For them, choice was not just a way of defining…

— Sheena Iyengar

“The mere exposure effect explains many facets of our lives, such as why it’s so hard to find someone who can prepare…

— Sheena Iyengar

I think that too ended up affecting a lot of the different research questions that I later asked was really was about…

— Sheena Iyengar

Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts…

— Sheena Iyengar

A person of “good character” was one who acted in accordance with the expectations of his community

— Sheena Iyengar

One day I went to the manager and I asked him whether his model was working and he said, "Well, haven't you…

— Sheena Iyengar

When I was in Russia I found that I thought I was going to give these people that I was interviewing a…

— Sheena Iyengar

So for decisions about happiness you essentially need at least both and probably even more than that, you probably also need to…

— Sheena Iyengar

I mean can you walk to school on your own? Can you study science? Can you study math? Can you go to…

— Sheena Iyengar

We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First,…

— Sheena Iyengar