I used to go to this store called Draeger's and you had a little bit of that same feeling because this was… — Sheena Iyengar Copy Share Image
About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition.… — Sheena Iyengar Copy Share Image
You know, or three kinds of ice cream bars and you'd see this and like this... okay they could clearly benefit from… — Sheena Iyengar Copy Share Image
And guys will say looks matter, but they'll also say things like "Well, she should be smart and kind." And you know… — Sheena Iyengar Copy Share Image
I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into… — Sheena Iyengar Copy Share Image
This is at a time when you know most of us drank tap water, so I used to go to this store… — Sheena Iyengar Copy Share Image
You know if they said kindness or funniness was really most important to them then they will be more likely to say… — Sheena Iyengar Copy Share Image
In fact, even in that store Draeger's they had 348 different kinds of jam actually in the jam aisle. And what we… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
