What we share with animals is a desire for choice. It's a desire to have control over our life and a desire… — Sheena Iyengar Copy Share Image
First-generation children were strongly influenced by their immigrant parents approach to choice. For them, choice was not just a way of defining… — Sheena Iyengar Copy Share Image
We are often in society told to make decisions in one of two ways. We're either told "Use your gut, just go… — Sheena Iyengar Copy Share Image
As we get older, we get better at choosing in ways that will make us happy. We do a better job at… — Sheena Iyengar Copy Share Image
What's interesting is that the way we go about finding our marriage partners today is quite different from the way it used… — Sheena Iyengar Copy Share Image
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think… — Sheena Iyengar Copy Share Image
I mean it wasn't that they sat around thinking oh gosh I needed more choices in my grocery stores the way I… — Sheena Iyengar Copy Share Image
People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I… — Sheena Iyengar Copy Share Image
“The saying goes that history repeats itself; personal histories do the same. We can gather the lessons of others’ lives through observation,… — Sheena Iyengar Copy Share Image
Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
