Bears Quote by Sheena Iyengar
“Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots of different biases, particularly if what you're deciding is something that you really, that expertise can be brought to bear on it, there is a way in which you can align the odds, so then you should really use reason.”
About This Quote
Source Interview: “The Power of Reason”, 2018
Reason should dominate decision‑making because gut feelings are prone to bias, especially when expertise is available.
In simple terms: Use reason over gut when you have expertise.
Prioritize rational analysis.
Themes
Mood
Type
When to use this quote
- business strategy
- personal choices
- expert consultations
Key Concepts
Questions to Reflect On
- When should you trust intuition over analysis?
- How can you balance expertise with open‑mindedness?
Gut intuition can be valuable in novel situations.