If you truly have expertise - and expertise can be say a chess master who has really mastered something or an artist… — Sheena Iyengar Copy Share Image
I mean we know that some choice makes you better off than no choice. Now do we get better off if we… — Sheena Iyengar Copy Share Image
You know if they said kindness or funniness was really most important to them then they will be more likely to say… — Sheena Iyengar Copy Share Image
About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition.… — Sheena Iyengar Copy Share Image
We also don't always know what we want. And in those cases it can actually make us worse off because it's actually… — Sheena Iyengar Copy Share Image
Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether… — Sheena Iyengar Copy Share Image
People will make worse financial decisions for them if they're choosing from a lot of options than if they're choosing from a… — Sheena Iyengar Copy Share Image
Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if… — Sheena Iyengar Copy Share Image
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered… — Sheena Iyengar Copy Share Image
If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with… — Sheena Iyengar Copy Share Image
“One could even argue that we have a duty to create and pass on stories about choice because once a person knows… — Sheena Iyengar Copy Share Image
Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts… — Sheena Iyengar Copy Share Image
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off… — Sheena Iyengar Copy Share Image
And guys will say looks matter, but they'll also say things like "Well, she should be smart and kind." And you know… — Sheena Iyengar Copy Share Image
They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions… — Sheena Iyengar Copy Share Image
Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots… — Sheena Iyengar Copy Share Image
I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is… — Sheena Iyengar Copy Share Image
“We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
![“They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things…” quote by Sheena Iyengar](https://sms4smile.com/quotes/img-quotes/d29/sheena-iyengar-2596_asking_they-people-start-asking-themselves-well_1639131.jpg)
