You know, you take a little infant and you turn on the music mobile on their crib and you find that if… — Sheena Iyengar Copy Share Image
Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts… — Sheena Iyengar Copy Share Image
About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition.… — Sheena Iyengar Copy Share Image
If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with… — Sheena Iyengar Copy Share Image
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off… — Sheena Iyengar Copy Share Image
We also don't always know what we want. And in those cases it can actually make us worse off because it's actually… — Sheena Iyengar Copy Share Image
“One could even argue that we have a duty to create and pass on stories about choice because once a person knows… — Sheena Iyengar Copy Share Image
If you truly have expertise - and expertise can be say a chess master who has really mastered something or an artist… — Sheena Iyengar Copy Share Image
They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions… — Sheena Iyengar Copy Share Image
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered… — Sheena Iyengar Copy Share Image
And guys will say looks matter, but they'll also say things like "Well, she should be smart and kind." And you know… — Sheena Iyengar Copy Share Image
People will make worse financial decisions for them if they're choosing from a lot of options than if they're choosing from a… — Sheena Iyengar Copy Share Image
You know if they said kindness or funniness was really most important to them then they will be more likely to say… — Sheena Iyengar Copy Share Image
I mean we know that some choice makes you better off than no choice. Now do we get better off if we… — Sheena Iyengar Copy Share Image
Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer… — Sheena Iyengar Copy Share Image
Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether… — Sheena Iyengar Copy Share Image
I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is… — Sheena Iyengar Copy Share Image
Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots… — Sheena Iyengar Copy Share Image
“We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
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