Accepting Quote by Sheena Iyengar
“Also if they choose from more options than fewer options they're less satisfied with what they choose and that is true whether they're choosing chocolates or which job offer to accept.”
About This Quote
Source Research Paper: Choice Overload, Sheena Iyengar, 2000
Having more options can reduce satisfaction with the final decision, whether choosing chocolates or a job, due to increased comparison and regret.
In simple terms: More choices often lead to less satisfaction.
Key Takeaway
Limit options to improve decision confidence.
Themes
choice overload
decision making
psychology
consumer behavior
Mood
analytical
thoughtful
Type
psychological
informative
When to use this quote
- shopping
- career decisions
- menu design
Key Concepts
paradox of choice
regret theory
Questions to Reflect On
- How many options are optimal?
- What strategies reduce regret?
A Different Perspective
Too few options can also stifle autonomy.
![“They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things…” quote by Sheena Iyengar](https://sms4smile.com/quotes/img-quotes/d29/sheena-iyengar-2596_asking_they-people-start-asking-themselves-well_1639131.jpg)
