Activity Quote by Sheena Iyengar
“I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in order for you to really get what you want out of it you have to put a lot into it and so I'm only willing to do that for a few different things and for the rest I really just try to either satisfy, come up with a simple rule or let somebody else make the choice.”
About This Quote
Source TED Talk: The Art of Choosing, 2011
Choosing requires effort and commitment; people tend to limit choices to avoid overwhelm, often relying on simple rules or delegating decisions.
In simple terms: Choice is effortful; limit options.
Key Takeaway
Focus effort on meaningful choices.
Themes
decision-making
effort
prioritization
psychology
Mood
practical
thoughtful
Type
motivational
reflective
When to use this quote
- career planning
- shopping
- relationships
Key Concepts
behavioral economics
self-management
Questions to Reflect On
- Which choices deserve your full effort?
- When should you delegate decisions?
A Different Perspective
Too many options can cause paralysis.
![“[Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans. Unfortunately, these beliefs are based on assumptions that don't always hold true in many countries, in many cultures.” quote by Sheena Iyengar](https://sms4smile.com/quotes/img-quotes/06a/sheena-iyengar-2596_assumption_americans-think-that-choice-as-seen-thro_2472086.jpg)
