Choice is the only tool we have that enables us to go from who we are today to who we want to… — Sheena Iyengar Copy Share Image
Knowledge should be a public good, and I want my ideas to have as much exposure as possible. — Sheena Iyengar Copy Share Image
You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's… — Sheena Iyengar Copy Share Image
I was living, growing up in a very traditional household and yet at the same time I was going to school in… — Sheena Iyengar Copy Share Image
Are you going to be able to shave your legs? Are you going to be able to get married? So it was… — Sheena Iyengar Copy Share Image
So on the one hand in school you're teachers are constantly telling you that you can be whatever it is you want… — Sheena Iyengar Copy Share Image
We also don't always know what we want. And in those cases it can actually make us worse off because it's actually… — Sheena Iyengar Copy Share Image
My child's first word was "more," but and it's all about, "I want." "I'm going to tell you what I want and… — Sheena Iyengar Copy Share Image
When you're choosing furniture for your home that's supposed to express who you are, what you are also saying is you want… — Sheena Iyengar Copy Share Image
I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in… — Sheena Iyengar Copy Share Image
“We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously… — Sheena Iyengar Copy Share Image
When companies try to guess what consumers want, they essentially make the choice for consumers. — Sheena Iyengar Copy Share Image
Choice is more than picking 'x' over 'y.' It is a responsibility to separate the meaningful and the uplifting from the trivial… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
