About the only time our gut can truly outperform our reason is if we truly have developed a kind of informed intuition.… — Sheena Iyengar Copy Share Image
As we get older, we get better at choosing in ways that will make us happy. We do a better job at… — Sheena Iyengar Copy Share Image
About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6… — Sheena Iyengar Copy Share Image
It's always a thrilling experience to go into a place that offers you a lot of choice. You know it's like it… — Sheena Iyengar Copy Share Image
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered… — Sheena Iyengar Copy Share Image
A chess master can keep track of more choices than the number of stars in the galaxy within an instant, but these… — Sheena Iyengar Copy Share Image
This is at a time when you know most of us drank tap water, so I used to go to this store… — Sheena Iyengar Copy Share Image
Most of the time you should use reason, there is no doubt about that because gut often makes us susceptible to lots… — Sheena Iyengar Copy Share Image
There are times when the presence of more choices can make us choose things that are not good for us. For me… — Sheena Iyengar Copy Share Image
So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
