Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that… — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts… — Sheena Iyengar Copy Share Image
“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are… — Sheena Iyengar Copy Share Image
We are sculptors finding ourselves in the evolution of choosing, not in the results of choice. — Sheena Iyengar Copy Share Image
If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with… — Sheena Iyengar Copy Share Image
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off… — Sheena Iyengar Copy Share Image
“Whether we do it consciously or subconsciously, we tend to organize our lives to display our identity as accurately as possible. Our… — Sheena Iyengar Copy Share Image
I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in… — Sheena Iyengar Copy Share Image
“Why is choice powerful, and where does its power come from? Do we all choose in the same way? What is the… — Sheena Iyengar Copy Share Image
“Like the swimming rats in Richter’s experiment, we can survive for only so long without solid ground beneath our feet; if the… — Sheena Iyengar Copy Share Image
Well certainly not having any choice - having your entire life dictated by others. — Sheena Iyengar Copy Share Image
“One could even argue that we have a duty to create and pass on stories about choice because once a person knows… — Sheena Iyengar Copy Share Image
What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility… — Sheena Iyengar Copy Share Image
There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices… — Sheena Iyengar Copy Share Image
“The challenges we face when it comes to identity and choice exist precisely because choosing is not only a private activity but… — Sheena Iyengar Copy Share Image
“For animals, the confinement of the body is the confinement of the whole being, but a person can choose freedom even when… — Sheena Iyengar Copy Share Image
“valuing the condition of having options over the quality of the options can sometimes lead to decisions that don’t serve us well.” — Sheena Iyengar Copy Share Image
When I was very young, my background as a Sikh-American made me aware of the tensions that underlie choice. — Sheena Iyengar Copy Share Image
In reality, many choices are between things that are not that much different. The value of choice depends on our ability to… — Sheena Iyengar Copy Share Image
I mean we know that some choice makes you better off than no choice. Now do we get better off if we… — Sheena Iyengar Copy Share Image
“When the options are few, we can be happy with what we choose since we are confident that it is the best… — Sheena Iyengar Copy Share Image
When I do have choice I try to be very picky about... or shall I say choosey about when I choose. I… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
