Well certainly not having any choice - having your entire life dictated by others. — Sheena Iyengar Copy Share Image
We have the ability to create choice by altering our interpretations of the world. — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
When companies try to guess what consumers want, they essentially make the choice for consumers. — Sheena Iyengar Copy Share Image
Now to what...? How we teach people to make choices and the things they're going to make choices over - that is… — Sheena Iyengar Copy Share Image
“valuing the condition of having options over the quality of the options can sometimes lead to decisions that don’t serve us well.” — Sheena Iyengar Copy Share Image
I do think that there are cultural differences in the extent to which we value having more and more choice. — Sheena Iyengar Copy Share Image
You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices. — Sheena Iyengar Copy Share Image
So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we… — Sheena Iyengar Copy Share Image
Choice is the only tool we have that enables us to go from who we are today to who we want to… — Sheena Iyengar Copy Share Image
In reality, many choices are between things that are not that much different. The value of choice depends on our ability to… — Sheena Iyengar Copy Share Image
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off… — Sheena Iyengar Copy Share Image
“Your enjoyment of the chosen options will be diminished by your regret over what you had to give up. In fact, the… — Sheena Iyengar Copy Share Image
I think I was always informally thinking about choice from when I was a very young child because I was born to… — Sheena Iyengar Copy Share Image
I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is… — Sheena Iyengar Copy Share Image
[Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans.… — Sheena Iyengar Copy Share Image
First-generation children were strongly influenced by their immigrant parents approach to choice. For them, choice was not just a way of defining… — Sheena Iyengar Copy Share Image
If we ask for more and more material for the construction, i.e. more and more choice, we're likely to end up with… — Sheena Iyengar Copy Share Image
“One could even argue that we have a duty to create and pass on stories about choice because once a person knows… — Sheena Iyengar Copy Share Image
“At its best, choice is a means by which we can resist the people and the systems that seek to exert control… — Sheena Iyengar Copy Share Image
“Why is choice powerful, and where does its power come from? Do we all choose in the same way? What is the… — Sheena Iyengar Copy Share Image
“For animals, the confinement of the body is the confinement of the whole being, but a person can choose freedom even when… — Sheena Iyengar Copy Share Image
“Whether we do it consciously or subconsciously, we tend to organize our lives to display our identity as accurately as possible. Our… — Sheena Iyengar Copy Share Image
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered… — Sheena Iyengar Copy Share Image
“When the options are few, we can be happy with what we choose since we are confident that it is the best… — Sheena Iyengar Copy Share Image
“We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously… — Sheena Iyengar Copy Share Image
“Life is perpetually testing us not only by administering these "thousand natural shocks" but by making us choose among them. Rarely is… — Sheena Iyengar Copy Share Image
“True choice requires that a person have the ability to choose an option and not be prevented from choosing it by any… — Sheena Iyengar Copy Share Image
“The ability to choose well seems to depend in no small part upon our knowing our own minds. And when we ask… — Sheena Iyengar Copy Share Image
“how much choice the animals technically had was far less important than how much choice they felt they had” — Sheena Iyengar Copy Share Image
There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices… — Sheena Iyengar Copy Share Image
When I was very young, my background as a Sikh-American made me aware of the tensions that underlie choice. — Sheena Iyengar Copy Share Image
We are sculptors finding ourselves in the evolution of choosing, not in the results of choice. — Sheena Iyengar Copy Share Image
A clear right answer and the opportunity to change the options? This is the chooser’s dream. — Sheena Iyengar Copy Share Image
When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to… — Sheena Iyengar Copy Share Image
What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that… — Sheena Iyengar Copy Share Image
Now if you expand their choice set. Say you give them 20 different speed dates, everything goes out the window. Everybody starts… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
![“[Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans. Unfortunately, these beliefs are based on assumptions that don't always hold true in many countries, in many cultures.” quote by Sheena Iyengar](https://sms4smile.com/quotes/img-quotes/06a/sheena-iyengar-2596_assumption_americans-think-that-choice-as-seen-thro_2472086.jpg)
