Ability Quote by Sheena Iyengar

“In reality, many choices are between things that are not that much different. The value of choice depends on our ability to perceive differences between the options.”

Sheena Iyengar

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Ability Choice Choices Decision making Depends Differences Different Perceive Reality Values

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I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi…

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The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to…

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Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.

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The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves…

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The key to getting the most from choice is to be choosy about choosing.

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I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store…

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Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.

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Explore all 158 Sheena Iyengar quotes

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