I think that too ended up affecting a lot of the different research questions that I later asked was really was about… — Sheena Iyengar Copy Share Image
We are often in society told to make decisions in one of two ways. We're either told "Use your gut, just go… — Sheena Iyengar Copy Share Image
I think of choosing as a... both a fun and an effortful activity and I think of choice as something that in… — Sheena Iyengar Copy Share Image
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think… — Sheena Iyengar Copy Share Image
I do think that there are cultural differences in the extent to which we value having more and more choice. — Sheena Iyengar Copy Share Image
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered… — Sheena Iyengar Copy Share Image
So it was constantly going back and forth between these two cultures that kept raising the question, well, how important is personal… — Sheena Iyengar Copy Share Image
I mean it wasn't that they sat around thinking oh gosh I needed more choices in my grocery stores the way I… — Sheena Iyengar Copy Share Image
I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into… — Sheena Iyengar Copy Share Image
I mean we know that some choice makes you better off than no choice. Now do we get better off if we… — Sheena Iyengar Copy Share Image
[Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans.… — Sheena Iyengar Copy Share Image
Are you going to be able to shave your legs? Are you going to be able to get married? So it was… — Sheena Iyengar Copy Share Image
I think I was always informally thinking about choice from when I was a very young child because I was born to… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
![“[Americans] think that choice, as seen through the American lens,…” quote by Sheena Iyengar](https://sms4smile.com/quotes/img-quotes/06a/sheena-iyengar-2596_assumption_americans-think-that-choice-as-seen-thro_2472086.jpg)
