Assumption Quote by Sheena Iyengar
“[Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans. Unfortunately, these beliefs are based on assumptions that don't always hold true in many countries, in many cultures.”
About This Quote
The belief that all humans inherently desire choice is often projected from an American viewpoint, but cultural differences challenge this universal claim.
In simple terms: American view assumes universal desire for choice, but cultures differ.
Recognize cultural variation in values.
Themes
Mood
Type
When to use this quote
- cross‑cultural research
- marketing strategies
- policy making
- international negotiations
Key Concepts
Questions to Reflect On
- How do cultural contexts shape preferences for choice?
- When might imposing choice be counterproductive?
Assuming universality can lead to misinterpretation of other societies.