There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices… — Sheena Iyengar Copy Share Image
We're born with the desire, but we don't really know how to choose. We don't know what our taste is, and we… — Sheena Iyengar Copy Share Image
We began to look at "Why is that?" And a large part of that has to do with the fact that when… — Sheena Iyengar Copy Share Image
If you truly have expertise - and expertise can be say a chess master who has really mastered something or an artist… — Sheena Iyengar Copy Share Image
I mean we know that some choice makes you better off than no choice. Now do we get better off if we… — Sheena Iyengar Copy Share Image
You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's… — Sheena Iyengar Copy Share Image
You know, like, none of us would choose - no matter where we are in the world - would choose to you… — Sheena Iyengar Copy Share Image
You know if they said kindness or funniness was really most important to them then they will be more likely to say… — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was… — Sheena Iyengar Copy Share Image
This is at a time when you know most of us drank tap water, so I used to go to this store… — Sheena Iyengar Copy Share Image
It's always a thrilling experience to go into a place that offers you a lot of choice. You know it's like it… — Sheena Iyengar Copy Share Image
You know, or three kinds of ice cream bars and you'd see this and like this... okay they could clearly benefit from… — Sheena Iyengar Copy Share Image
People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I… — Sheena Iyengar Copy Share Image
Life hands us a lot of hard choices, and other people can help us more than we might realize. We often think… — Sheena Iyengar Copy Share Image
I've done a number of studies with speed dating and Match.com and what's interesting is that you know we still walk into… — Sheena Iyengar Copy Share Image
We also don't always know what we want. And in those cases it can actually make us worse off because it's actually… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if… — Sheena Iyengar Copy Share Image
You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices. — Sheena Iyengar Copy Share Image
“One could even argue that we have a duty to create and pass on stories about choice because once a person knows… — Sheena Iyengar Copy Share Image
I mean we might even go to war as to whether we love Coke or Pepsi and our whole identity is wrapped… — Sheena Iyengar Copy Share Image
And guys will say looks matter, but they'll also say things like "Well, she should be smart and kind." And you know… — Sheena Iyengar Copy Share Image
So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we… — Sheena Iyengar Copy Share Image
I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
