I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one… — Sheena Iyengar Copy Share Image
I think that too ended up affecting a lot of the different research questions that I later asked was really was about… — Sheena Iyengar Copy Share Image
One day I went to the manager and I asked him whether his model was working and he said, "Well, haven't you… — Sheena Iyengar Copy Share Image
I was living, growing up in a very traditional household and yet at the same time I was going to school in… — Sheena Iyengar Copy Share Image
Well certainly not having any choice - having your entire life dictated by others. — Sheena Iyengar Copy Share Image
They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions… — Sheena Iyengar Copy Share Image
So it was constantly going back and forth between these two cultures that kept raising the question, well, how important is personal… — Sheena Iyengar Copy Share Image
And guys will say looks matter, but they'll also say things like "Well, she should be smart and kind." And you know… — Sheena Iyengar Copy Share Image
So on the one hand in school you're teachers are constantly telling you that you can be whatever it is you want… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
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