Ale Quote by Sheena Iyengar

“I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.”

Sheena Iyengar

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Ale Choices Coke Different Different types Drink Felt Ginger Just one Okay Pepsi Said Saws Soda Type Wells

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