Asking Quote by Sheena Iyengar

“when people are given a moderate number of options (4 to 6) rather than a large number (20 to 30), they are more likely…

— Sheena Iyengar

Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.

— Sheena Iyengar

So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really…

— Sheena Iyengar

All in all, we might think we like choice, but the question of which choices count and which do not is very, very tricky.

— Kent Greenfield

We also don't always know what we want. And in those cases it can actually make us worse off because it's actually easier to…

— Sheena Iyengar

When you have options choose the best but when you don't be the best.

— TheSaintsays

“In the last five years, what have you become better at saying no to? My biggest shift came after listening to a successful CEO…

— Timothy Ferriss

I'm the decider, and I decide what is best.

— George W. Bush

“In fact, most minds can choose effectively between only three to five options. If we’re faced with more than that, our ability to make…

— Bill Burnett

“Should you choose your questions more carefully, you may receive more satisfying answers.”

— Erin Morgenstern

I find it difficult to say, like "which child do you prefer the most", and its a sort of surface choice. I've never known…

— John Hurt

People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so…

— Sheena Iyengar